The fear of being seen is a common one as an entrepreneur. You know that you have to get visible and market your business, but sometimes that icky fear can keep you from playing bigger.
In order to be seen and show up in your business, you have to get vulnerable and do things that are uncomfortable…basically you have to get comfortable with being uncomfortable!
The truth is, being seen is simply part of the entrepreneur journey. You have to be seen to create connection and trust with your tribe. You have to be seen to share your gifts, value, message and truth with your community.
You have to be seen to get paid. #realitycheck
I totally understand that feeling of being fearful, worried or overwhelmed when it comes to getting visible in your business. I remember that first feeling of having professional photos taken and showing my face on my social media feed. It freaked…me….out! I would have rather shied away from showing my face and sharing my message, but inside I knew that I had to do it.
I’ve also seen the power of making friends with fear and overcoming my own blockages and mindset around being seen. It’s always a work in progress, but it does get easier!
So with that in mind, I want to share 3 simple (but powerful) ways that you can start to handle your fear of being seen, and allow yourself to create your dream business and life….because you’re ready to show up and do this thing!
1 – Invite people into your world
With the crazy noise online, I totally relate to feeling overwhelmed when you hit publish on a new blog post, newsletter or social media status.
This fear occurs because you’re usually worried about being judged, and this is only magnified online because you may see marketing and visibility work as being an ‘outward’ method, like you’re broadcasting to the entire world.
No wonder it’s scary!
But, what if you approached marketing as an inward way of connecting 1:1 with your dream clients and tribe?
When you hit publish on a blog, update your Instagram feed or send a newsletter, imagine that you are inviting your dream clients into your world…yep, like they’re coming over for coffee, donuts and a chat. Not so scary after all right?
The more you focus on creating 1:1 connections with your community and inviting them in to experience your brand and business, your fear starts to lose its power.
2 – Turn your fear into a positive mantra
Fear is simply your mind’s way of keeping you safe, even when there isn’t any danger. As a girl boss, fear is part of the journey, so you can choose to let it control you, or you can start to make friends with it instead!
How do you do this? One of my personal techniques is a simple 3 step process.
Step 1. Write down what you are feeling fearful about.
Example: “I’m scared to pitch this guest blog”
Step 2. Unpack the fear and really understand what this fear is telling you.
Example: The fear of being rejected and not being good enough to be published
Step 3. Turn your fear into a positive “I am” statement.
Example: “I am good enough to be published on this guest blog. I am ready for the next step.”
This 3 step process was a game changer for me when I first started doing it because it helps you to really understand what that fear is telling you and from there you can unpack it and turn it into a positive mantra.
It’s that old (but true) cliche that you have to ‘feel the fear but do it anyway’. Realise that fear can be your friend and you can take back the control.
3 – Try the bestie method
This is my personal favourite way to conquer your fear and create better connection with your tribe.
Here’s how it works:
Instead of writing and marketing to your entire audience, try writing to ONE person as if they are your best friend and dream client.
This persona you create can either be made up or a real life person who suits your perfect client.
Imagine them in detail. What are their dreams, fears, wants and needs? What is their name, age and location? Start to create your ONE dream client/bestie in your mind and when you write your content, write as if you are helping, supporting and talking to them.
Here’s what happens when you try the bestie method:
♥ You allow your true voice and personality to shine through your marketing because you’re talking naturally and relaxed
♥ You create a much deeper connection with your community because you’re talking to them like a best friend. This cultivates trust and engagement.
♥ You allow your fear to take a backseat because you’re creating content and marketing to ONE dream client rather than going out to the whole world
I’ve been doing this for months in my business and continue to every single time I create a new blog, social media status or market my business. It’s simple, comfortable and completely connected!
Do you have any methods for handling your fear of being seen? I’d love to hear them!